Dr. David Holness has over 30 years of business experience coupled with extensive experience in market
and innovation development for Fortune 500 companies.
With demonstrated consultative selling experience in all aspects of business solutions, from concept to
delivery and implementation, he is extremely knowledgeable in all aspects of business management and
operations.
Dr. Holness is the former Dean of the School of Business at American Intercontinental
University. In addition, he is an Adjunct Professor / Lecturer at several online universities.
Prior to that, he was the President & CEO of Pharmadocs, a company focused on business innovation and
transformation of pharmaceutical professional labeling for electronic distribution and detailing.
Clients included: Astra Zeneca, Pharmacia, BMS, Convatec, Ortho-Mcneil and others. Prior to Pharmadocs,
he held a number of key leadership positions at IBM and Xerox within their respective Global Services
Division and other units.
He is the author of several publications, including the fascinating Market Harmonization Model
publication. This publication suggests that product acceptance can be predicted and orchestrated in a
fashion similar to the way musical notes are developed into scales, modes, chords and musical movements
on the basis of their relative position with one another. Dr. Holness currently resides in Georgia and
holds an MBA in entrepreneurship and a Ph.D. in marketing.